Thursday, May 14, 2009

Is London Able To Satisfy Tourists?

The latest statistics show that whilst overseas visitors to London rate their visit very highly, they are not as complimentary about the cost of their hotel accommodation.
Whilst fair and good may sound acceptable, they lag behind most other aspects of the visitorBs trip to London, the notable exception being cleanliness.
Surprisingly, only 37% of overseas visitors require a hotel or bed and breakfast for their stay with the rest using friends, relatives and any other means to save money.
The survey produced some interesting results by overseas visitors:
Arrival: 71% arrive by train, 7% by air and a staggering 14% by car
Accommodation: overseas visitors costs an average of S52 per person per night
Food: visitors spend an average of S36 per day on food and drink
Travel: visitors spend and average of S16 on travel
Shopping: the average daily spend is S46
Areas: 29% visit Camden
Reason: 40% made the decision to visit because of LondonBs history and heritage
Overall the survey results are good but the Mayor needs to send a warning massage to hotels to up their customer service levels. Price issues have to some extent been rectified by the current economic climate and also ad hoc events such as Swine fever which have caused lower than expected levels of accommodation and a consequent price adjustment to entice visitors.
However there are still too many so called CcheapD hotels which have no regard for the clientBs wellbeing or satisfaction. London has no official hotel rating system. The number of stars a hotel advertises only provides a rough guide of the accommodation standard, cleanliness, ambience, hospitality, service and food. The higher the number of stars then the higher the level of quality. The Managing Director of London Hotels commented C It is time that the mayor introduced a compulsory rating system so that tourists have a better conception of what they are buying without seeing. We receive too many complaints from clients who have experienced bad service or poor value for money in a London hotelC